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Medifast Enters Sports Nutrition Market with OPTAVIA ACTIVE – Direct Selling News

Medifast, a leading health and wellness company, has recently announced the launch of OPTAVIA ACTIVE, a new line of exercise supplements and protein powders. This move is aimed at expanding their market share and tapping into the lucrative sports nutrition market, which is valued at around $30 billion.

The Products

The OPTAVIA ACTIVE line currently includes two products: the Essential Amino Acid (EAA) Blend and the Whey Protein. Both products are designed to support customers of all fitness levels in optimizing their motion habits. One noteworthy aspect of these products is that they are made without any artificial colors, flavors, or sweeteners. Additionally, they are Informed Sport certified, ensuring that they do not contain any banned substances.

Partnership with Aaptiv

In addition to the launch of OPTAVIA ACTIVE, Medifast has also teamed up with Aaptiv, a popular fitness app. This partnership will provide Medifast’s community with guided workouts, further enhancing their fitness journey.


– Medifast’s entry into the sports nutrition market with OPTAVIA ACTIVE allows them to expand their business and reach new customer segments.
– With a market size of $30 billion, the sports nutrition industry presents significant growth opportunities for Medifast.
– The use of high-quality ingredients and the Informed Sport certification of OPTAVIA ACTIVE products ensure customer trust and safety.
– The partnership with Aaptiv adds value to Medifast’s offering by providing guided workouts and enhancing the overall fitness experience for customers.

Overall, Medifast’s foray into the sports nutrition market with OPTAVIA ACTIVE demonstrates their commitment to helping people lead healthier lives and making a positive impact on their fitness journeys. The company continues to evolve and provide innovative solutions to meet the changing needs of consumers.

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